The Power of Social Experiments: Coca-cola Strikes Again

Making a brand remarkable is not an easy task to do.

It needs passion and hardwork to make every marketing strategy effective. But more than these, the brand needs creativity, a whole lot of it actually. This will greatly help in creating the connection, to strongly appeal to everyone’s emotion, to stimulate the senses, to fascinate- these build the name, the brand.

Social experiments has been one of the most effective forms of brand marketing nowadays. The internet has been a vehicle to many social experiments; underlying advocacies and principles every brand would want to disseminate, and brands like Coca-cola truly excels on this.

On the latest social experiment they released, still in line with their theme ‘sharing happiness’, we can see how the creative juices of the team poured-out, making again, another heart-warming material that will surely and seriously hit your senses (well at some point).

Watch the clip titled ‘The Happiest Thank You’ below.

After seeing this new clip from Coca-cola, I tried to find some of my favorites and do a round-up. Here’s my list of the top Coca-cola social experiment clips that will surely appeal to your emotions. Be ready to wipe some tears folks. Enjoy.

This clip titled ‘Coca-cola where will happiness strike next: The OFW project’ is about our OFWs around the world. It talks about the difficult feeling of not being home and being far away from their families. Coca-cola created a campaign/project to bring back these OFWs home (here in the Philippines) and fulfill their dreams/wish on Christmas day.

This clip titled ‘Coca-cola share some happiness: The soup kitchen’ will show how the beverage company with their volunteers helped the victims of typhoon Yolanda.

The ‘Coca-cola happiness truck’ is another project that shows how a customized truck, with a huge push button on it, brought happiness to every Pinoy. It did not only dispenses Coca-cola drinks but also surprise giveaways that everyone enjoyed. (Getting a lechon? Why not!?)

Aside from the clips created here in the Philippines, I watched other videos from different countries bearing the same intent and elements. You would love to see these touching videos promoting peace, love and hope.

Now I am challenged to think of similar ideas and create materials like these. Such an inspiration. Thanks everyone for dropping by! Have a good day!



The Most WTF Moments of UAAP CDC 2014


Before I finally end my day, I just want to share this hilarious meme compilation that I saw online from the recently concluded UAAP CDC 2014.

Let’s all forget NU’s so-so performance (but the hell, they still nailed it! Henry Sy’s wealth and power might have intervened, thank you so much!) and UP’s winning streaks and #pantaypantay theme (bias is the name), make things a little lighter, just laugh and enjoy!

cdc meme13

cdc memes10

cdc memes11

cdc memes12

cdc  meme3

cdc meme2

cdc meme4

cdc meme5

cdc meme6

cdc meme7

cdc meme8

cdc meme9

My personal favorite, I couldn’t stop laughing when I first saw this. LOL Go UE!!

cdc memes1


Thank you to those who created and posted these memes. You made our nights crazy! 🙂

Philippines after a disastrous monsoon rain (HELP!)

Gathering old clothes, picking-up can goods in the kitchen cabinets, looking for excess bills or coins. Making self ready in another challenging act of kindness – another relief operation after a disastrous flood, this time,  caused by a monsoon rain.

Philippines is crying again for help.

Philippine- Black Helios

Philippines needs you

This isn’t new anymore in the Philippines. Every year hundreds and thousands of Filipinos are left homeless in just a snap of the fingers; every year hundreds and thousands of lives are being added to the country’s annual death toll; every year hundreds and thousands of infrastructures and livelihoods are wasted due to the unruly natural disasters — every year hundreds and thousands of Filipinos are in need of the world’s mercy, every year.

This time at least 16 people have been killed in floods caused by monsoon rains that have left an estimated 80% of the Philippine capital, Manila ,under water.

Monsoon Flood in the Philippines- Black Helios

The Philippine capital has been covered by water for the past 4 days

More than 800,000 people have sought help from rescue workers, according to the National Disaster Risk Reduction and Management Council (NDRRMC).

Nearly 250,000 of them have been forced to shelter in schools, gymnasiums and other buildings that have been turned into evacuation centers, while others were staying with relatives and friends.

The worst hit parts of Manila were mostly the poorest districts, where millions of slum dwellers have built homes along riverbanks, the swampy surrounds of a huge lake, canals and other areas susceptible to flooding.

Flood Philippine- Black Helios

In the worst reported incident, nine people from the same family died on Tuesday in a landslide on a mountainous area near the city’s main reservoir where some of the poorest city dwellers live.

These have always been the scenario whenever the country encounters such disaster – high death tolls, homeless people, damaged infrastructure and livelihood. We should do something.

However, at this point in time, let’s show a little act of kindness by helping these people even in the most simple way.

Listed are the following institutions and organizations who are now accepting any forms of donation.



  • DSWD welcomes volunteers to repack relief goods at the National Resource Op Center (NROC), Chapel road, Pasay, in between NAIA 1 and 2, near ATO. Pls. call Ms. Fabian, Head of NROC 852-8081. (via @dinkysunflower and @dswdserve)

Payatas Quezon City

  • Drop-off point at The Central Barangay Hall of Payatas
  • Group 3 Area B, Bulacan Street. Contact 0918-2208205 | 02-4271362.


GMA Network Operation Bayanihan Relief Operations

  • Para sa mga nais magbigay ng material na donasyon gaya ng ready to eat food, bigas, pagkaing de-lata, bottled water, damit, banig, kumot, gamut, maaari itong dalhin sa tanggapan ng GMA Kapuso Foundation, 2nd Floor, Kapuso Center, GMA Network Drive cor. Samar St., Diliman, Quezon City; o kaya ay tumawag sa mga telepono bilang 9284299 at 9289351.
  • Para sa cash donation, maaari rin po kayong mag-deposito sa numang branch ng Metrobank, UCPB at Cebuana Lhuillier. Wala pong service fee na ibabawas sa inyong donasyon patungo sa GMA Kapuso Foundation.

Peso Savings
Account Name: GMA Kapuso Foundation, Inc.
Account Number: 3-098-51034-7

Dollar Savings
Account Name:GMA Kapuso Foundation, Inc.
Account Number:2-098-00244-2


Peso Savings
Account Name: GMA Kapuso Foundation, Inc.
Account Number:115-184777-2 or 160-111277-7

Dollar Savings
Account Name: GMA Kapuso Foundation, Inc.
Account Number: 01-115-301177-9 or 01-160-300427-6


ABS-CBN Foundation: Sagip Kapamilya

  • ABS-CBN Foundation Inc. Building
    Mother Ignacia Ave., corner Eugenio Lopez St.,  Quezon City

Trunkline: +632-415-2272 loc 3765
Direct line: +632-411-4995
Fax No: +632-411-4995
Warehouse: #137 Mother Ignacia Ave., Quezon City

Alagang Kapatid Foundation: TV5

  • Donations accepted at 730 Quirino Hiway,San Bartolome,Novaliches,QC
  • Contact No: 938-6393
  • For cash donations to

Alagang Kapatid Foundation, Inc.
BDO Savings Account No. 005310-410164
Bank of the Philippine Islands Savings Account No. 1443-05333-2


  • Solar TV is accepting donations for flood victims. Pls bring your donations to Solar Television Network Inc, Upper Ground Level, Worldwide Corporate Center, Shaw Blvd, Mandaluyong.


Ateneo de Manila University

  • Now accepting donations:
  • Medicines (Paracetamol, Betadines, etc.)
  • Blankets
  • Clothes (Sorted according to age and gender—Adult Female, Adult Male, Female Teens, Male Teens, Kids sizes Male and Female, as well as toddlers)
  • Drop your donations: Ateneo DReaM Team, Cervini Hall, University Residence Halls, Ateneo de Manila University. Today, we are seeking monetary donations to cover expenses for the provision of emergency hot meals, transportation of supplies and other as of yet unforeseen needs.
  • Telephone number: 697-7168.
  • Want to volunteer? Packing of relief goods tomorrow at the College Covered Courts starting at 1 pm. Donations will still be accepted at Cervini Lobby tonight. By 1 pm August 8, all donations will be directed to the College Covered Courts.

Ateneo School of Medicine and Public Health

  • The Ateneo School of Medicine and Public Health will be accepting donations on August 8, from 9 am to 5 pm.
  • Address: Don Eugenio Lopez, Sr. Medical Complex, Ortigas Center, Pasig (beside The Medical City)
  • For details, contact Joan Chavez – 0917-323-9356 or Alfonso Regala – 0916-746-5746

Ateneo de Manila Law School

  • Relief-ops now accepting donations: clothes, medicine, bottled water, food items, canned goods and noodles
  • Drop off points: Outside Law School Activity Center (LSAC), 3rd Floor APS Building
  • Collected relief goods will be sent to Simbahang Lingkod Bayan in Loyola

St. Scholastica’s College

  • Any donations accepted: Telephone number: 567-7686 to 89

La Salle Greenhills

  • Address: 343 Ortigas Avenue, Mandaluyong City
  • Kindly drop your donations at Gate 2 along Ortigas Avenue
  • Volunteers and Cash Donations: Look for Marlo Castillo of the Lasallian Mission Office

De La Salle Zobel

  • Address: University Avenue, Ayala Alabang Village, Muntinlupa City
  • Kindly drop your donations at Gate 7
  • Inquiries: Please contact Mr. Jayjay Jacinto of the Social Action Office at 09178597602

De La Salle University-Dasmariñas

  • Address: Dasmariñas City, Cavite
  • Kindly send your donations to LCDC, 2nd Floor, SBC Building. For inquiries: Contact Miss Rhayo Mazo Lasallian Community Development Center at 09165900621
  • You may also bring your donations to the DLSUMC Bldg 1 & 3 Lobby

De La Salle University, De La Salle-College of Saint Benilde

  • Address: Taft Avenue, Manila
  • WHAT TO DONATE: Ready to eat food (does not require cooking, and preferably in easy to open cans or pouches), Bottled Water, Usable Clothes, Rice, Canned Goods, Noodles, Blankets, Mats,
  • Each family is in need of the following:
  • FOOD ITEMS: 10 kilos of rice, 6 canned goods, Dried fish, Mungo beans, 1 kilo sugar, Cooking or vegetable Oil, Coffee, Milk, Bottled water, Vegetable Noodles,
  • NON-FOOD ITEMS: Old and new clothes (pants, t-shirts, shorts, underwear), Plastic sheets, Sleeping mats, Blankets, Kitchen utensils, Medicines, Water containers, Laundry soaps, Sanitary napkins (for women/ladies), Tissue, Construction materials for housing repairs, Fishing nets (for fisher folks), Seeds (for farmers),
  • Donations may be sent through CENTER FOR SOCIAL CONCERN AND ACTION (COSCA) of DE LA SALLE UNIVERSITY-MANILA. You may call telephone number 523-41-43 look for Miss Lilia Barrona or Miss Jennifer Santos. You may also visit our office at COSCA Office, 4th floor, SPS Building, De La Salle University, Manila. For inquiries kindly text or call our Community-Based Disaster Risk Reduction (CBDRRM) Program Coordinator Miss Maria Isabel Lanada at 0920-206-04-97
  • Donations in kind are welcome at Taft Greenway Square starting 8am, August 12. Call CSA at telephone numebr 526-7441 local 258/266.

University of the Philippines-Diliman

  • University Student Council:

Donations for relief goods can be brought or sent to the USC Office, Vinzons Hall, UP Diliman.

VOLUNTEERS will also be needed for packing and distribution.

For inquiries, kindly contact 0927-757-1005 or 0906-570-1029.

  • Office of the Student Regent:

Accepting canned goods, clothes, beddings, toiletries, medicines and cash donations. You may bring your donations at the Office of the Student Regent, Vinzons Hall Basement, UP Diliman.

Contact Benedict Opinion at 09175275879 for more information.

  • College of Mass Communications Student Council:

Accepting relief goods and donations for collection and transfer to UP-wide operations. Drop them off at the UP CMC Plaridel Hall Lobby. Contact CMCSC Chair Mario Urrutia (0906-503-4660) for more information.

  • UP College of Social Work and Community Development:
    The UP CSWCD Student Council is now accepting relief goods, such as clothes, food, medicine, ‘banig’, toiletries and drinking water, to be donated to the people who are greatly affected by the weather. We also have the CSWCD organizations to cooperate and be partners in this endeavor. For Inquiries, kindly contact 0915-182-8664 (Rex, CSWCD-SC), 0917-885-3128 (Karen, JSWAP), and 0916-246-2524 (Luis, CD Circle).
  • UP CHK Gym

Bring relief goods, and help pack them for distribution.

Enderun College

  • Enderun Colleges to accept donations at1100 Campus Ave. McKinley Hill,Taguig 856-5000 loc 550.
  • Enderun College will also be cooking meals for 4,000 people, for distribution tomorrow August 8. Donate canned goods, rice, food containers, water bottles.

San Beda College-Alabang

  • Drop-off point: St. Maur Lobby (near the Guard’s Station).
  • For inquiries, you may contact CARLOS ROMULO (SC HOTLINE) at 0915-316-9985. Volunteers to help relief efforts are also very much welcome. Please get in touch with KIT GOMEZ at 0915-787-0743.
  • FOOD ITEMS: Rice, Canned goods, Dried fish, Mung beans, Vegetable oil, Milk, Coffee, Bottled water, Ready-to-eat food
  • NON-FOOD ITEMS: New and/or old clothes, Plastic sheets, Sleeping mats, Blankets, Utensils, Medicine, Sanitary napkins, Laundry soaps, Tissue, Water containers

Colegio San Agustin-Makati

  • Colegio San Agustin-Makati will be accepting donations starting August 8. Donations and manpower are welcome around 8:30 am at the HS Building Lobby. Kindly look for Ms. Raquel Reyes.
  • For updates, visit official Colegio San Agustin-Makati Facebook account:

Adamson University (Student Government)

  • Please go to St Quandrangle or Marian Center, both within the Adamson University, San Marcelino, Emita, Manila from 9AM onwards
  • Donation drive and repacking for the whole day. Volunteers are welcomed, gates are open for all.
  • Priority goods: medicine, water, ready to eat foods
  • Donating to Navotas, Marilao and other areas

University of Santo Tomas

  • UST disaster relief drive now open. Needed: drinking water, instant noodles, canned goods, rice, clothes, footwear, pillows, blankets, sleeping mats, toiletries, and medicine. Drop-off points are the CSC office, Tan Yan Kee Student Center Lobby, or the Local Student Council Office. You may contact Agree Gonzales: 0917-846-0671.

Immaculate Concepcion Academy Greenhills

  • Address: 10 Grant Street, San Juan
  • List of things badly needed: Canned goods, rice, viand, safe drinking water, coffee sachets, powdered milk, clothes, slippers, blankets, toiletries, first aid, medicine.

St. Pedro Poveda College

  • Address: EDSA cor. Poveda Street (beside Robinson’s Galleria)
  • Receives relief goods 24 hours at the gate

Miriam College

  • Address: Katipunan Avenue
  • Accepts relief goods and cash donations. Bring donations to College Lower Lanai starting August 8, 9 am to 6 pm. Contact Val Villanueva: 433-7909 or 0920-293-8698

School of the Holy Spirit of Quezon City

  • Drop off donations at SHSQC. Address: F. Sotto, BF Homes, Holy Spirit, Quezon City. Telephone number: 931-4047, 931-3645

Pamantasang Lungsod ng Muntinlupa

  • Political Science Department Office
  • Kindly send / bring food, water, blankets, and other necessities. Contact Hazel Perez – 0915-584-2102.

University of the East

  • Address: Sampaloc, Manila
  • Student Council Office
  • Kindly send / bring food, water, blankets, and other necessities. Contact: Christian Gultia – 0927-682-5509.

Polytechnic University of the Philippines

  • Address: A. Mabini Campus Anonas St., Sta. Mesa
  • PUP COC Student Council Office
  • Kindly send/bring food, water, blankets, and other necessities. Contact Cedric Martinez – 0906-291-2716.

Philippine Normal University

  • Address: Taft Avenue Corner Ayala Boulevard
  • Student Government Office.
  • Send or bring food, water, blankets, and other necessities. Contact R. Angcos – 0926-557-5400.

Reedley International School

  • Address: JOSOL Building, E. Rodriguez, C5 Libis, Q.C.
  • Accepting donations, August 8, 8:00am to 4:00pm
  • Kindly bring ready-to-eat foods, bottled water, clothes, blankets, medicines
  • You may leave your donations at the school lobby or contact Ms. Cathy Alcantara at 0917-507-9306

Claret School of Quezon City

  • Donations accepted at Bulwagang Claret inside the Immaculate Heart of Mary Parish, Mahinhin St. UP Village, Diliman, Quezon City


Victory (Ortigas)        

  • Victory Center, L4, West Wing, Robinson’s Galleria
  • Telephone number: 631-1212
  • We take calls till 8:30 PM. We need water, food, clothing, blankets and other relief goods. You may deliver them to our center. We need volunteers to help pack relief goods and deliver them. You can help out today, August 7 until 8:30 PM and starting 10 AM, August 8.

Victory (Fort Bonifacio)        

  • Every Nation Building, University Parkway corner 32nd Avenue, Bonifacio Global City, Taguig
  • Telephone number: 817-1212
  • Donations to be accepted starting August 8, Wednesday
  • For more info:,
  • Follow @paolopun and @victoryfort on Twitter for updates.

Christ’s Commission Fellowship (Ortigas)                        

  • 6th Floor, St. Francis Square Julia Vargas Avenue corner Bank Drive, Ortigas Center Mandaluyong City. Telephone number: 635-3410
  • Donation of clothes, blankets, canned goods, noodles, rice, drinking water needed

Mt. Carmel Parish

  • Drop off your donations at Doña Juana Rodriguez Ave., (formerly Broadway Avenue) corner 4th/5th Street, New Manila
  • Telephone number: 724-5938

Destiny Church – Manila

  • For everyone who needs temporary shelter, our Destiny Center is open for evacuees. Proceed to 178 Maginhawa St., Sikatuna Village, Quezon City.

Jesus Is Lord Church Worldwide

  • You can bring your donations for the flood victims in cash or in kind at this address:
    Musikatha Office, 5/F Strata 2000 Bldg., F. Ortigas Jr. Road, Ortigas Center, Pasig 1605
    Telephone number: 637-5410

Our Lady of Pentecost Parish

  • Our Lady of Pentecost Parish in Katipunan, Quezon City accepts evacuees. They also need mats, blankets, and bottled water.

Sto. Domingo Church

  • Those living in the vicinity of Sto. Domingo Church in Quezon City are being asked to help provide food and drinks to 400-500 evacuees staying in the Church. Food, water, dry clothes needed.

Our Lady of Beautiful Love Parish

  • Merville, Parañaque residents may donate clothes, blankets, toiletries, rice, grains, canned goods, noodles, and the like starting Wednesday (August 8) from 10 am – 5 pm. Collection point is at OLBL Parish, San Lorenzo Ruiz Hall.

Sanctuario de San Antonio Parish

  • Santuario de San Antonio Parish now accepting relief goods at parish center rooms 1-4. Volunteers are also welcome. You may call or text 0920-508-5396 if you need someone to pick up relief goods. This is part of the San Antonio Parish Church relief efforts. You may also drop off your donations yourself.

Christ’s Commission Fellowship

  • Address: G/F Prime Street, Madrigal Business Park, Alabang
  • Accepts relief goods: Canned goods, Off lotion, blankets, medicine

St. James the Great Children of the Poor Apostolate (COPA)

  • Address: Cuenca Street, Ayala Alabang Village
  • Accepting canned goods, bottled water, rice, noodles, and cash

Non-Government Organizations (NGOs)

Red Cross

  • To donate via SMS
  • Text RED<space>AMOUNT to 2899 (Globe) or 4143 (Smart)


  • Text DONATE<space>AMOUNT<space>4-digit M-PIN<space>REDCROSS to 2882
  • You can donate the following denominations:
    • Globe: 5, 25, 100, 300, 500 or 1000
    • Smart: 10, 25, 50, 100, 300, 500 or 1000

The PRC welcomes donations in cash for flood-affected families. You may send or deposit your donations to the following:

Peso Account

Dollar Account

Swift Codes

Banco De Oro








Philippine National Bank

3752 8350 0034

3752 8350 0042


Unionbank of the Philippines

1015 4000 0201

1315 4000 0090


Bank of the Philippine Islands


Gawad Kalinga

GK Command Center for relief operations for North NCR is at HRD Training Center, Department of Agrarian Reform Compound, Quezon City (take Gate 1). We are ready to accept relief goods. We are now in the process repacking. The budget per relief pack is P230. You can get in touch with 0999-188-9683, 0906-419-2016, 0922-848-3806.

  • Initial target is 1,000 food packs. We need rice, instant noodles, canned goods, bread, coffee and sugar.
  • For cash donations, please deposit to: Gawad Kalinga Philippine Peso Current Account # 3101 0977 56 BPI EDSA Greenhills. Gawad Kalinga US$ Savings Account # 3104 0162 34 BPI EDSA Greenhills (Swift code: BOPIPHMM)

Philippine Animal Welfare Society

  • The PAWS Shelter is now open as temporary evacuation center for pets being evacuated from Marikina. We will also be conducting human and animal relief operations for affected areas in Metro Manila.
  • Call telephone number 975-0048

AKBAYAN Partylist

  • Bring cooked rice, hard-boiled eggs, & bread to Akbayan Headquarters, 36-B Madasalin St. Sikatuna Village, QC. Telephone numbers 433-6933, 433-6831
  • For cash donations: Akbayan Citizens’ Action Party, Bank of the Philippine Islands (BPI) Kalayaan Branch, Account No. 1991-0086-55

Kilusang Mayo Uno (KMU)

  • Open until 11PM today, will be distributing goods themselves to Marikina and Novaliches areas.
  • Address for drop off: 63 Narra St., Brgy. Claro, Project 3, Quezon City. Telephone number: 421-0986
  • Focus on clothes and ready to eat goods.

Gabriela Women’s Party

  • Drop off goods at Gabriela office. Address: 35 Scout Delgado, Brgy. Laging Handa, Quezon City. Telephone Number: 374-4423. Or contact Lana at 0922-828-6241/0908-865-3582

Kalikasan Partylist

  • We will be having a mobile lugawan in Barangay Bagong Silangan and in Montalban, Rizal at around 11 am on August 8. Please bring rice, clothes, canned goods. Relief command center is open from 8 am to 8 pm.
  • Address: 26 Matulungin St., Central District, Quezon City. Telephone number: 920-9099.

Citizens’ Disaster Response Center

  • Address: 72-A Times St., West Triangle Homes, Quezon City. Telephone number: 929-9822

Tulong Kabataan Volunteer Network

  • Main drop-off point: Kabataan Partylist-NCR Office
    1437 Instruccion St. (Near Maria Clara St.) Sampaloc, Manila
    ℅ Mark Louie Aquino, 2nd nominee: 0946-520-1537
  • Manila drop-off point: Institute Student Government Office, EARST, Nagtahan, Manila
    ℅ Philip Bautista, ISG Auditor: 0946-838-1923
  • Quezon City drop-off point: Trinity University of Asia, 275 E. Rodriguez Sr. Ave., Quezon City
    ℅ Angelo Cabanes, CSC President: 0915-484-3241
    Metro South drop-off point: The Warden Publication Office, Pamantasang Lungsod ng Muntinlupa, NBP Reservation, Muntinlupa
    ℅ Kitty Bantayan, Publication Director: 0915-909-1672
  • Marikina drop-off point: Rotary Club of Marikina, F. Mariano Avenue (beside Amang Rodriguez Hospital) Marikina City
    ℅ Ernest Santos, KMM Chairperson: 0999-187-4876

Operation Blessing

  • Operation Blessing is mobilizing efforts to help more Filipinos affected by the massive floods. For our initial efforts, a team is now in the town of Montalban conducting rescue and relief operations with the Armed Forces of the Philippines. Mats, blankets and food will be given to displaced families to keep them warm as the rains continue to pour.
  • You can donate through the following methods:
  • via credit card: click here
  • via bank: Deposit your donation to Metrobank Account 007-233-544716
  • via ML Kwarta Padala: Visit any ML Kwarta branch. Fill out a Customer’s Information Sheet with your full name, address, contact number, and the amount of your donation. Make sure to indicate “The 700 Club Asia” as the recipient and “Operation: Bless Luzon” as the purpose of transaction. Submit the accomplished form to the counter together with your donation.
  • For more information and ways to help, call or text 0922- 858-2398 (Sun), 0920-497-5558 (Smart), or 0917-581-2603 (Globe) or email us

Makati Medical Center Foundation

  • Accepts relief goods.
  • Drop-off points:
  • Makati Medical Center, Social Services Unit, Ground Floor.
  • College of Nursing, 144 Legaspi Street, Makati
  • Contact |
  • via Jam88.3, after 5:35AM, August 8 2012.

Brgy Soup Kitchen

  • whole chicken (chopped)
  • ¼ sticky and ¾ regular rice
  • large eggs
  • patis
  • ginger
  • Please drop off at PenPen Restaurant. Map
  • For money donations, kindly deposit to Crispin C. Medina, BPI Savings Account number 3149-0943-84
  • We need large pots and industrial (mobile) burners as we will be cooking onsite. Pickup trucks for transportation are also welcome.


  • Bayan Muna is accepting rice, canned goods, noodles, no cook food, clothes, underwear, blankets, medicine, water, slippers, toiletries, utensils, cash donations.
  • Address: 45 K-7th St., Brgy. West Kamias, Quezon City. Telephone number: 921-3473, 411-0026


  • Pakidala ang inyong donasyon at relief goods sa tanggapan ng Freedom from Debt Coalition, 11 Matimpiin St., Bryg. Pinyahan, Quezon City. Telephone number: 921-1985, 924-6399


Deposit to World Vision:

  • BPI

Account No.: 4251-0024-15

  • If you are a current BPI account holder and already a registered BPI express online member, you may send your donation via internet. You only have to enroll your World Vision Partner ID Number (found just above your name in World Vision correspondence) and send donation just like giving payments to your other enrolled bills. To verify, you may call our Donor Care team at 372-777
  • Banco de Oro

Account No.: 000-2700-4341-1

  • PS Bank

Account No: 038-33200013-8

  • Metrobank

Account No: 060-7060-5186-41

  • (Please fax your deposit slip with your name on it. Fax no. 632-374.7660 or E- mail


McDonald’s Philippines

  • McDonald’s stores open in Metro Manila are now accepting donations in kind (rice, noodles, canned goods, etc.) for flood victims.

Jollibee Foods Corporation

  • Jollibee Foods Corporation (JFC) stores nationwide – Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal – are accepting cash donations through Jollibee Foundation coin banks at the counters. Donations received will be used to assist families affected by the torrential rains and flooding.

Bloggers United x Moonleaf Tea Shop

  • Moonleaf Maginhawa branch is now a drop-off point for donations starting August 8.
  • Address: 103 Maginhawa St., Teacher’s Village, Diliman Quezon City
  • Contact number: 0917-583-9916, 0917-800-3152

Smart Libreng Tawag (

  • Here’s the updated list of Smart Libreng Tawag Stations in Metro Manila and nearby areas as of 9:00 PM, August 7
  • H. Bautista Elementary School, Brgy. Tumana, Marikin
  • Malanday Barangay Hall, Malanday, Marikina
  • Sta. Ana Covered Court, San Mateo, Rizal
  • Sto. Domingo Church, Quezon City
  • Tunasan Covered Court, Muntinlupa
  • Cavite Coliseum
  • Arrangements are currently being made for more Libreng Tawag centers in severely affected areas in Caloocan, Malabon, Navotas and Valenzuela. We will keep you posted.

Globe Telecom

  • Globe Telecom has deployed Libreng Tawag services for residents affected by floods in Marikina and Navotas. Evacuees can make calls and send text messages to all networks for free. We have contingency measures in place, such as augmentation of power supply for our cell sites and wireline cabinets.
  • For customer assistance, call 730-1000 from any landline or toll-free at 211 from any Globe or TM mobile number. You can also post a message via the Globe Telecom Facebook page or tweet @talk2globe.

Cha Dao Tea Place

  • We will start accepting donations on August 8 at 10 AM at the following branches:
  • Katipunan
  • Maginhawa
  • Don Antonio
  • Kapitolyo
  • Parañaque
  • We will reward your donations with a free milk tea. Check your closets for clothes you can donate, your pantries for canned goods, bottled water and medicines you can give. More details here.

One Meralco Foundation

  • One Meralco Foundation is accepting donations to help families affected by the heavy rains. You may donate canned goods, water, crackers/biscuits or cash to our office in Meralco Center Ortigas. Call Rainier at 0908-898-0562 or Reggie at 0939-937-1324.

Ayala Malls

  • Ayala Malls is accepting donations for flood victims. These may be handed over to Concierge booths in all Ayala Malls.

Philippine Airlines

  • To help flood victims in the National Capital Region (NCR) and its immediate environs, Philippine Airlines (PAL) provincial stations are accepting high value relief goods for free airlift to Metro Manila.
  • Contact PAL Foundation at (02) 851-2980 or (02) 852-6096; (02) 855-8000 local 2143 or 2563 for any questions.

7-Eleven Philippines

  • It’s now more convenient to help: 7-Eleven stores accept cash donations to help flood victims. Total donations will be matched up to P1.5M by its Philseven Foundation, and will be used to provide relief goods to affected areas.


  • Banapple Too in Katipunan (206 Katipunan Ave.) is currently a drop-off point for the Philippine Red Cross. Among others, these items are urgently needed:


  • Binalot has begun accepting donations at its Salcedo Village, Makati City branch for those who have been affected by the recent calamity. You can help three ways:
  • PLEDGE COOKED MEALS – Pledge cooked Binalot meals to be sent to evacuation centers. You may pledge meals by clicking here. Choose package and make payment via credit card, BDO, BPI, GCASH, Smart Money and PayPal. Please specify your contact number when you make a pledge on the Multiply page. You may give us the specific evacuation area where you want the meals to be sent and we will deliver the meals to that area if possible, or we can allocate your pledges to relief and evacuation centers we are in contact with.
  • DONATE IN KIND –  Please drop off your donations in kind (clothes, toiletries, blankets, canned goods, water, medicines, etc.) at Binalot Hang-out Salcedo at H.V. Dela Costa cor. Valero Sts. Salcedo Village, Makati City. You may call 889-2660 for directions or refer to the map here:
  • PLEDGE/DEPOSIT CASH – You may pledge cash donations directly at Binalot Hangout at Salcedo Village, Makati and we will coordinate with relief and evacuation centers. You may also deposit cash donations to our BDO Deposit Account or BPI Family Bank Deposit Account:
    • BDO ACCOUNT NAME: Binalot Fiesta Foods, Inc.
      ACCOUNT NUMBER: 1520225197
    • BPI FAMILY BANK: Binalot Fiesta Foods, Inc.

ACCOUNT NUMBER: 6251-0180-04

Please email us ( or tweet us your scanned deposit slip.

Binalot Pledges hotline: 467 8888 or 0922 8930102, look for Jeff, Liezle or Vivian.

RFM Corporate Center

  • Address of drop-off point for relief goods: Pioneer Street corner Sheridan Street


  • You may drop off donations at any LBC branch worldwide. To locate the nearest branch, you may call our NCR hotline at (632) 8585-999; provincial hotline at 1-800-10-8585999; or you may visit our website. LBC will turn these goods over directly to the Philippine Red Cross.
  • DONATE: Bottled water, food, biscuits, blankets, mats, banig, clothes, medicine for diarrhea, toiletries, etc.
  • Please don’t use plastic bags; instead use a blanket, towel or old t-shirt to tie up and carry your donations.


  • Pledge to donate Hope in a Bottle and help our nation’s flood victims now. With 100% of FOH’s profits going to building public school classrooms, you are helping a cause, for a cause!
  • Payment method: Check payment (Friends of Hope, Inc.) or bank deposit (BPI Account No. 3521-1061-73).
  • Contact Sandy Tiu: 0917-537-6607,
  • Click here for more info


Rain Love on Manila

  • Rain Love on Manila ( is a disaster relief campaign started in 2009, which helped create care packages to send back to country for Ondoy victims, in cooperation with the Philippine National Red Cross. Today, we begin the Rain Love on Manila 2012 relief campaign for August 7 victims by collecting anything you feel like donating. Today, any of these things will be most helpful:
  • basic clothes – tops, bottoms, underwear
  • rain gear and cold weather clothes
  • flotation devices – old air beds, life vests, flotation sleeves
  • basic food – rice, powdered milk for infants, cup noodles, canned goods
  • blankets, pillows – some people are living in makeshift evacuation centers like schools, gyms, parking garages, without facilities
  • funds to cover the shipping of these boxes via LBC

For Vancouver residents

  • Cash donations in the Vancouver area for the flood victims in the Philippines can be forwarded through Carlo Chong. All proceeds will go directly to relief operations at the Ateneo de Manila University.
  • Email:
  • Contact number: 604-653-7016

Originally posted at E-business Press

Evacuation center Philippines- Black Helios

Homeless Filipinos after the tragic flood

Help the Filipino People- Black Helios

The pain, struggle and the life and death experience: A mother’s day tribute

“One, two, three, push! One, two, three, push!”


… “It’s a healthy baby boy!”

That was the time I came out from my mom’s womb and cried out loud for the first time. Well I assume it’s not that easy to go out through that narrow opening. You are being squeezed out through a tiny hole, shoved like a waste with a high level of force, a life-and-death experience indeed.

I can’t remember the pain and the struggle of going out from that passage; well I’m glad because I know I couldn’t bear it. For sure the pain was intolerable. However, there’s one person who can clearly remember the pain, the struggle – that life-and-death experience.

The bravest person on earth, salute!

She can clearly recall how her womb felt damn crazy when it’s about time to release the life inside her. She can testify objectively with how much pain she bore when the doctor tried to massaged her stomach (for so many times) for her to discharge the creature who had been kept within her for nine long months. She can narrate her experience, her insane experience, when she saw the knife that was used to cut some parts of the passage; it was as if death was cradling her during that incomparable moment.

The pain, struggle and the life and death experience didn’t end there; actually that was the start of her hell-like life here on earth. (just an exaggeration)

She’s my mom. Your mom. Our mothers.

–God sent them to take good care of the human race. They are made to take all the pain,struggles and the life and death experience.– 

Being a mother is not an easy task to do. It’s not like a course in college that you have to take for you to be ready and be prepared. It’s not a profession that you can quit on when the time comes that you’re not happy and already wasted with what has been happening. And it’s not a throne that you can just relinquish to others when you’re time is up.

There’s no constant equation. No matter how prepared the person is (because of books, advises from other people, etc) there will always have moments of unpreparedness when unexpected situations happen. She will only learn to handle these (shortcomings, problems) after she address it, right in that same moment.

Selfless, loving, caring, brave and genuine- she’s the one

Motherhood is forever. It has no ‘time’s up!’ nor ‘I quit”. So imagine how wonderful these creatures are- our mothers. God sent them to take good care of the human race. They are made to take all the pain, struggles and the life and death experience. They are one-of-a-kind.

Imagine the love that they are giving to each one of us, selfless. Imagine all the sacrifices that they are trying to overcome in all the days of their lives, extraordinary.

Life may be perceived as hell-like, but these people see it in a damn different way. They are mothers and they will always have the innate quality of being selfless, loving, caring, brave and genuine.

To my mom and to all the mothers in the world, Happy Mother’s day!

Thank you for being so brave and for always being there when no one seems to care. Thank you for the time, for those times that you scold us because we did something foolish, we (will) learn(ed), promise! Thank you so much!

You are the best and will always be!

Photo credits:

The International Labor day parade

In Manila, about 8,000 members of a huge labor alliance, many clad in red shirts and waving red streamers, marched for four kilometers (2.5 miles) to the heavily barricaded Mendiola bridge near the Malacanang presidential palace.

P125 across the board-- panawagan para sa dagdag na sahod

Philippine President Benigno Aquino III rejected their calls for a $3 daily pay hike, which he warned could worsen inflation, spark layoffs and turn away foreign investors.

May 1 mobilization

May 1 mobilization

Kilusang Mayo Uno together with Rep. Teddy Casino

Screaming for good governance

Aside from pay hikes, protest leader Josua Mata from the Alliance of Progressive Labor urged Aquino to back proposed legislation against the widespread practices by businesses of contracting out certain operations to other companies to save on costs and preventing workers from organizing trade unions.

President Noynoy's effigy-  'Noynoy tuta'

President Noynoy's effigy- dubbed as 'Noynoy tuta'

Burning at around 3PM, Meniola, Manila

Militant workers demanding a P125 across the board wage hike burn an effigy of President Aquino during a Labor Day protest rally on Mendiola in Manila on Tuesday.

The workers dispersed peacefully after a street dialogue with three Cabinet officials. Thousands of members of another left-wing labor group, the May One Movement, were to hold a protest and burn Aquino’s effigy later Tuesday at the historic Mendiola bridge, a popular venue for anti-government protests.

News report from:

Associated Press writers through

I survived!

‘I’ notes:

I realized something essential when I was on my way to submit an entry for a writing-literary contest.

It started with an ask-because-your-not- familiar-with-the-place thing; I went out of my way to ask the people around, for me to be able to reach the place immediately because of another appointment in a nearby area in Makati. When I reached a corner of seems-like motorcycle riders having their afternoon rest/siesta, I tried my luck and asked them, luckily they knew where i wanted to go.

“Pwede ka naming ihatid do’n, pag nag-antay ka pa ng bus o jeep matatagalan ka (We can take you there, waiting for a bus or a jeep might take too much of your time)”

At first I was wondrin’ how they could take me to the place, the only thing I saw in the area were some old motorcycles, until they offered me a motorcycle back-ride for only P40, I thought a bit before grabbing it.

I reached the office faster than I expected. Though the experience was really intense and too dangerous (literally a roller coaster ride!) I’m proud to say that i survived the ride! Thanks to those manongs who have the most creative means of transportation and took an extra care to assure the safety of their passenger.  With that, setting aside my personal fear and excitement, I realized the capacity of every person to think for his survival, by any means.

–The thirst for survival really goes hand in hand with perseverance and determination.–

I remembered my professor told us that every human being has an innate ability to think for his survival. Whatever happens, there will always this driving force that will make each one of us cope with the everyday struggles and shortcomings of life, successful in everything that we do and satisfied with the craft that we chose to do.

Because surviving is living a limitless life.

Like our fellow workers, from the construction industry up to the academe and those manongs with their motorcycle-back-ride service. Being in the work force arena is one concrete proof that people tend to exhaust all possible ways just to survive.

People don’t mind (well most of them, and those who do not have any choice) what job to take for as long as they are getting foods for their tummies and for as long as they are living a descent life, again like the manongs who created a way to produce some income. The thirst for survival really goes hand in hand with perseverance and determination. Without these, life will not be easy (unfortunately).

I salute those drivers, teachers, factory workers, farmers, fishermen, fishball vendors, taho and balut vendors and the whole work force who continue to fight their survival and/or continue to think of ways to survive. Without them things will never be the same again.

Mapagpalayang Araw ng mga Manggagawa!

Photo credits:

Mang Tony and his Fish ball story

Street foods were undeniably one of the oldest and fastest growing industries in our country. It penetrated our culture that it became part of our everyday lives especially those people in a hurry, in the middle of heavy workloads and never-ending deadlines. For them street foods are not bad at all, in fact, it  help them save time and money as well.

One of the most famous Pinoy street foods

Fish ball is one of those that we enjoyed a lot. It is flat in shape and most often made from the meat of cuttlefish or pollock, usually served with sweet and spicy sauce or thick, black sweet and sour sauce.

The popularity of this food has been intense. It became mushroom-liked business that sprouted in almost all busy corners of the streets, along side of the offices, churches, schools, public parks, malls and movie houses.   Pinaka, one of  QTV 11 (now GMA News TV) shows cited fish ball as the third most popular street food in the land despite the uncertain sanitation of the vendors. According to some customers, it tastes good, easy to find and very affordable.

Yummy fish balls plunged in sweet and sour sauce

However, as we enjoy the crispiness and affordability of this street food, most of the vendors who try to sell it to public are struggling in almost all aspects of their lives.

Mang Tony a 45-year old fish ball vendor is one of those people who make use of this small business for a living. He started the business almost ten years ago after he got dismissed as a factory worker for some unknown reason that he didn’t wanted to mention anymore.

Mang Tony, the fish ball vendor!

From mid-morning till noon, he stands by near Sta. Clara Parish High School and St. Marys Academy in Pasay, where he has a crowd of customers, from schoolchildren to mothers waiting for their children to tricycle drivers and passersby. After class dismissal he goes around the area of Libertad with his push-cart for some chance buyers. With that routine, he earns some P300 a day or if it’s a lucky day P400.

“It’s tiring, most of the time, after a long distance walk in this whole area of Pasay, my legs and my feet are aching. I usually put some ointment or drink a capsule of pain reliever to somehow ease the pain because I can’t afford to get sick, I have my family who depends on me,” Mang Tony said in Tagalog.

— Mang Tony is only one of those who continue to struggle

on one of the oldest problem of this country—poverty.–

Having four children is a tough challenge to Mang Tony. He admitted that they usually fall short when it comes to their daily budget. But Mnag Tony tries to make use of his earnings for his family to have a filling meal everyday and for his children to go to school. His wife raised a small sari-sari store in their small house to somehow lessen their financial problem.

Poverty in the Philippines lingers

Definitely, Mang Tony’s family is struggling. On the national level, a family of six – the average Filipino family – now needs a total of P598.60 to survive daily, based on July data from the government’s National Wages and Productivity Commission. But an independent estimate by IBON Foundation reveals that the daily cost of living in Metro Manila has risen to P637.24 as of August (of 2011), a nine percent increase from the same period last year (2010).

Two of Mang Tony’s children are in Grade School while the other two are in High School. He mentioned that it’s hard to raise a family with the kind of work that he has right now. However, he still has a dream of letting all of them finish their studies for them to have a better future and not to be like him who didn’t even finished high school.

Selling fish balls became Mang Tony's livelihood

“My oldest is graduating this year; I really want her to go to college because she wants to be a flight stewardess. That’s the only treasure that I could give them. Maybe I’ll be staying in streets for longer hours or have an extra business just to answer that college education need,” Mang Tony said while he plunged some fish balls to the pan of hot cooking oil.

He also narrated that after his job in the factory, he never had a chance to be accepted again in other companies. He cited his lack of education as one of the aspects that hindered him to get a job. He came from a poor family in Pampanga. He wasn’t able to attain good education because his family, same as what he has right now, struggled to have food in their table every day.  After finishing his second year high school he started looking for a job to help his family but eventually, after two years here in Manila, he met Adela, his wife.

“It’s difficult to live in poverty. You will be tired of thinking about the food for lunch, for dinner and if there something left for tomorrow and for the children’s baon to school. If I will not do fish balls selling in just one day my family will get hungry.”

The Philippines’ poor, including Mang Tony’s family, are expanding by around 1.3 million every year. Rising food prices and sluggish wage growth means that more families cannot afford to feed themselves, government data showed.

There should always hope to each one of us just like Mang Tony

Mang Tony is only one of those who continue to struggle on one of the oldest problem of this country—poverty. However his perception of life was all positive hopes compared to some, who continue to whine without doing anything to have a productive life. He continues to be persistent and do his best to have a better life through selling fish balls. He has a dream that his small business today will be a big boom in the future, he just need to be patient and strive harder.

“There’s nothing wrong with dreaming, that’s the only thing I can do for free nowadays, my fish balls will help me reach that dream.”

Photo Credits: