The Power of Social Experiments: Coca-cola Strikes Again

Making a brand remarkable is not an easy task to do.

It needs passion and hardwork to make every marketing strategy effective. But more than these, the brand needs creativity, a whole lot of it actually. This will greatly help in creating the connection, to strongly appeal to everyone’s emotion, to stimulate the senses, to fascinate- these build the name, the brand.

Social experiments has been one of the most effective forms of brand marketing nowadays. The internet has been a vehicle to many social experiments; underlying advocacies and principles every brand would want to disseminate, and brands like Coca-cola truly excels on this.

On the latest social experiment they released, still in line with their theme ‘sharing happiness’, we can see how the creative juices of the team poured-out, making again, another heart-warming material that will surely and seriously hit your senses (well at some point).

Watch the clip titled ‘The Happiest Thank You’ below.

After seeing this new clip from Coca-cola, I tried to find some of my favorites and do a round-up. Here’s my list of the top Coca-cola social experiment clips that will surely appeal to your emotions. Be ready to wipe some tears folks. Enjoy.

This clip titled ‘Coca-cola where will happiness strike next: The OFW project’ is about our OFWs around the world. It talks about the difficult feeling of not being home and being far away from their families. Coca-cola created a campaign/project to bring back these OFWs home (here in the Philippines) and fulfill their dreams/wish on Christmas day.

This clip titled ‘Coca-cola share some happiness: The soup kitchen’ will show how the beverage company with their volunteers helped the victims of typhoon Yolanda.

The ‘Coca-cola happiness truck’ is another project that shows how a customized truck, with a huge push button on it, brought happiness to every Pinoy. It did not only dispenses Coca-cola drinks but also surprise giveaways that everyone enjoyed. (Getting a lechon? Why not!?)

Aside from the clips created here in the Philippines, I watched other videos from different countries bearing the same intent and elements. You would love to see these touching videos promoting peace, love and hope.

Now I am challenged to think of similar ideas and create materials like these. Such an inspiration. Thanks everyone for dropping by! Have a good day!



The Most WTF Moments of UAAP CDC 2014


Before I finally end my day, I just want to share this hilarious meme compilation that I saw online from the recently concluded UAAP CDC 2014.

Let’s all forget NU’s so-so performance (but the hell, they still nailed it! Henry Sy’s wealth and power might have intervened, thank you so much!) and UP’s winning streaks and #pantaypantay theme (bias is the name), make things a little lighter, just laugh and enjoy!

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My personal favorite, I couldn’t stop laughing when I first saw this. LOL Go UE!!

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Thank you to those who created and posted these memes. You made our nights crazy! 🙂

Baler, Philippines: Experiencing the Epic Waves and a Whole Lot More

The idea of playing with a huge water-board was ecstatic.

However, more than this water sport, I realize that there are many other things in Baler that i should be thrilled about; and these I experienced together with my friends in a full-packed three-day trip.

I don’t want to discuss anymore the how-tos/ travel guide and tips because I know that there are many blogs entries out there talking about this same usual topic, let the captured images below do the talking and present the exquisite beauty of Baler. Nature, history and custom in one exciting trip that I will never forget.

Museo De Baler

Museo De Baler

Facade of the famous Museo de Baler.

manuel l quezon statue

In the middle of a plaza-liked space in front of the museum is a life-sized statue of the country’s ‘Ama ng Wikang Pambansa’ , Manuel L. Quezon.

Manuel Quezon

Image of Manuel L. Quezon placed inside the museum, honoring the country’s champion of the national language.

art piece-museo de baler

One of my favorite art pieces in the museum. A miniature of an old sea transportation. Amazing!

Painting-Museo De Baler

A painting commissioned by former senator Angara. It shows the rich culture and history of the province.

Great Water Sceneries

overlooking from PAGASA

Overlooking. From where we stand (PAGASA headquarter’s rooftop) you can see this overwhelming beauty, I’m speechless.

overlooking from PAGASA2

Peace and serenity. Its how I characterized this shot. Peaceful yet breath-taking. I hope I can always have a view like this whenever I need to escape from all the stress of the world.

The Estuary. Have you ever encountered a real one? The feeling is out of this world. Rock!

The Estuary. Have you ever encountered a real one? The feeling is out of this world. Rock!

Lukso-Lukso Islets

The Islets. Famously tagged as the Lukso-lukso islets. One of the attractions in Baler that a traveler/ foreigner should not miss. One word, Fantastic!

big falls-baler

Mother of all falls. The Ditumabo Falls, the highest in Baler that will make you scream for so much excitement. Expectedly, the water is as cold as ice but nevertheless, the experience was incomparable.

little falls- baler

Beside the huge, tall falls are these cute little ones. Nature at its best.

little falls- closeup- baler

The little one’s closeup shot.

Other Interesting Finds

Lobster- Baler

Huge Lobster for Sale. In one of the cariderias that we visited, we saw these huge creatures ready to be eaten. We didn’t try it due to its luxurious price, we thought of spending our money to other more  important things.

century tree

The Epic Century Tree. Its enormous and creepy. This balete tree is said to be as old as the elders of Baler.

After all these side trips, we went to the Sabang spot where we did the much-anticipated water activity- the surfing. The overcast weather was perfect that we didn’t worry us getting sunburns. The waves were not that great but all enough for first-timers like us.

And yes, after all the abrupt slides and painful bumps, most of us managed to balance and do the surfing moves. Happy and proud!


Mr. Alex Santillan, one of my friends, in action. Thanks Extreme Outdoor for this shot!